TOWS Matrix Analysis of Interface Inc. - 1133 Words

The TOWS Matrix has been introduced by Heinz Weihhrich in 1982 and therefore analyzes the competitive advantages of a company and lead to the development of different strategies. It is a conceptual framework for systematic analysis that facilitates matching of the external environmental factors (Threats and Opportunities) with the internal ones (Strengths and Weaknesses) of the organization. It is a two- by- two cell approach that assists companies to determine their strategies. By applying this matrix, the company can easily identify how to take advantage of the opportunities it has and at the same time minimize the impact of weaknesses and protect it against threats. The TOWS matrix is a variant of the SWOT analysis, both of these techniques require the primary identification of strengths, weaknesses, opportunities and threats. The aim of SWOT analysis is to use strengths and weaknesses to reduce threats and maximize opportunities, while TOWS compares the internal and external factors. When matching strengths with opportunities, it is clear that advantage will be taken of the external opportunities by using the internal strengths. For instance, in the case of Mercedes Benz, with the technical know-how and the quality image (strength), can take advantage of the external demand for luxury cars (opportunity) by an increasingly affluent public (Clarke, 2002). On another hand, when combining weaknesses with opportunities, the aim is to improve internal weaknesses by takingShow MoreRelatedApple Case Study 83899 Words   |  16 PagesContent Page 1.0 Introduction 2.0 External Analysis 3.0 Internal Analysis 4.0 Current ‘Problem’ Diagnosis 5.0 Generation of Strategic Options 6.0 Evaluation of Strategic Options 7.0 Description of Selected Strategy 8.0 Action Plan for Implementation 9.0 Conclusion 10.0 References 11.0 Appendix A 12.0 Appendix B 13.0 Appendix C 14.0 Appendix D 1.0 Introduction Apple Computer Inc was founded by Steve Jobs and Steve Wozniak in 1976. Apple’s current strategic position as of 2008Read MoreItunes Analysis10125 Words   |  41 Pagesof the music delivery business? Introduction In this report we â€Å"chessmind business† will tell you a bit more about iTunes a part of Apple inc. in this rapport we will formulate a strategy iTunes can follow for the next three to five years. 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